2. Company description
i. General facts
Zappos was founded in 1999 by Nick Swinmurn, who was shopping for a pair of athletic shoes, but wasn't able to find the right size or color in stores. When he decided to search online for the shoes, he noticed there was no major online retailer specializing in shoes. He then decided to start one and founded Zappos. Zappos has since then developed into
2. Company description
i. General facts
Zappos was founded in 1999 by Nick Swinmurn, who was shopping for a pair of athletic shoes, but wasn't able to find the right size or color in stores. When he decided to search online for the shoes, he noticed there was no major online retailer specializing in shoes. He then decided to start one and founded Zappos. Zappos has since then developed into
What is product?
Bundle of physical, service, and symbolic attributes designed to enhance buyer's want satisfaction.
What is product strategy?
Producing goods and service.
focuses on benefits.
Decisions about package design, brand name, trademarks, warranties, product image, new product development and customer service.
Classifying Consumer Goods
Classifying Business goods
▶ One-to-one Marketing
- 소비자들이 마케팅 관리자들에게 정보를 제공하여 가치를 첨가하는 것을 돕는다. 반대로
마케팅 관리자들은 정보를 얻고 소비자들을 위한 보상 체험을 양산함으로써 가치를 더함.
- 근본적인 개념
· 소비자 테이터베이스를 통해 개별 소비자에게 초점을 맞춤
· 상호적용을
▶ Experiential Marketing
- 체험 마케팅은 제품의 특성이나 이점을 전달할 뿐만 아니라 제품을 독특하고 흥미로운
체험과 연결함으로써 제품 판매를 촉진 함.
- 5가지 체험 유형 : 감각, 감성, 인지, 행동, 관계
- 기업의 바람직한 고객체험을 전달하고 정보기술, 브랜드, 이를 위한 통합 마케팅 커뮤니
Ⅰ. Current status of Korea's marketing channel
After opening of marketing industry in 1996, a variety of new companies began to emerge in South Korea. The rapid growth of discount stores, TV home shopping and Internet shopping make the marketing industry change rapidly. This phenomenon in the marketing market means that marketing firms stick together to achieve the economies of scale. Accordi
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
1. Brief Explanation on Business Idea
We planned a Café for seniors. Korean Society is rapidly getting older. An aging society is not just a term appears in article, but the reality that we must face. But there are barely any places for seniors especially aged between late 50s and 60s. From this, we came up with an idea for Senior Café. Our basic concept is “A café as a s
Summary
This report is the review of UNIQLO, a leading casual apparel retailer in the world. UNIQLO is known for its high quality, fashionable clothes and affordable price. This report will discuss the reasons behind UNIQLO’s success, popularity and how it makes use of Information Technologies to compete among its competitors. This report is to examine the organization structure, value chain a
store retailer of Private label Apparel) business model, which spans product design, manufacture, distribution and retail.
The first UNIQLO store opened in 1984. In 1998, our fleece campaign sparked a UNIQLO boom across Japan. Subsequently, we weathered a period of falling sales and operating profit but quickly boosted performance by expanding our women's wear. First venturing into international